As we move forward into the next decade, technological advances are moving with us. Experiences like virtual reality (VR) and augmented reality (AR) seemed impossible only a generation ago, but now we are seeing it come to life in industries like gaming, real estate, and even healthcare.
What’s the difference between VR and AR?
Virtual reality is the use of computer technology to create a simulated environment. This technology is best used for gaming, traveling, and overall entertainment. Due to the full immersion, VR is best used for a set amount of time for a specific goal, like playing a game.
Augmented reality is a technology that superimposes a computer-generated image on a user’s view of the real world. Augmentation can be used in everyday life because it is an enhancement on the physical world. Examples of this include the Pokémon Go app that trended in 2016, and more recently, the Macy’s Thanksgiving Day Parade in 2019.
So, how can AR help your business? ECommerce retailers are finding great use out of AR for product design, development, marketing, and more. Here are benefits of Augmented Reality for online stores.