The eCommerce industry has taken off and continues to grow. With this boom also comes a greater need for marketing. Marketing is evolving just as fast, and there are many ways that eCommerce businesses can increase their B2C market by different marketing features and platforms.
When someone is searching for a product you sell, it’s likely they turn to Google first to search. Google has adapted to this common method of browsing by creating a Shopping feature within the search engine. When customers use the Google Shopping feature, they can see all the stores that sell the specific item, images of the item, and the cost. By utilizing this feature, your business can get in front of the eyes of hundreds of customers that may have otherwise not known about you.
Marketing emails are a great way to interact with consumers directly by appearing in something they check every day. Emails. By marketing your eCommerce business to consumers via email, they become familiar with your products and brand. Marketing emails can also help drive sales when you include limited time offers, exclusive releases, or specialized pricing. Not only that, but once you have access to a consumer’s email, you have the ability to market to them repeatedly and retain them as a customer.
Social media has become one of the best platforms for eCommerce businesses to create a relationship with their consumers. By creating short videos that show off your products and brand and posting it to social media, consumers can easily see what your business offers in a fun and interactive way. Videos can also be placed on your website, in marketing emails, or on a company YouTube channel.