Users trust the influencer they are following, and you can gain their trust too by collaborating with the influencer. You can add the influencer name with a service or product, or work with them on their own line of products that they promote. Consumers are likely to believe in your product through the influencer.
You can boost your sales with these strategies, but it is essential to plan out your campaign thoughtfully before jumping into influencer marketing. Some demographics aren’t represented in the social media or blogging realm, so it is important to research influencers and platforms that will best serve your business.
Are you still not sure about influencer marketing? Here are a few statistics:
- Teens trust influencers: According to the YouTube generation study, 70% of teens trust influencers.
- Women take social media advice: Based on central influencer research, 86% of women rely on opinions from social media and only 56% rely on opinions from expert advice.
- Influencers are effective: According to the Twitter Drive Purchase Report, 40% of users purchase through an influencer.
A relatable influencer who has an engaged audience in your targeted demographic is the influencer you are looking for to be successful. Millions of followers but low engagement those followers won’t help your business. Think thoroughly and have a thought out plan to achieve success through influencer marketing.