Selling your products through an eCommerce website requires a great deal of planning, market strategy, reliable product descriptions, and pricing. Determining prices may seem overwhelming and scary. As a business owner, you understand the competitive nature of B2B sales, and you don’t want to be underbid by your competitors!
But here’s a fact, not listing prices on your website will be an automatic red flag to your buyers. There are many factors involved in pricing and sometimes prices include services that require explanation, it’s often very complicated. This is certainly a valid reason not to list them. But disclosing your price is not about customer affordability, it’s about psychology and building customer trust in your products and services.
B2B business owners have a basic knowledge of pricing. This understanding may be from researching their competitors’ pricing charts or from experience over time in their industry. But know this, not displaying your prices will give your customers the impression that you’re hiding something from them.
Yes, it’s also true that there are many elements that need to be considered when calculating product or service pricing. A product’s price may vary based on the buyer or unit quantity. Using integrated B2B eCommerce features is certainly an option for you when developing customized pricing.
Based on a customer’s purchasing regularity and volume, specific coupons can be applied. You can even offer packages and discounts on special occasions. In this way, you can obtain customer loyalty.