Voice search technology is breaking its boundaries by creating endless possibilities for the eCommerce sector. Both B2B and B2C eCommerce customers are smitten with the new voice assistant devices such as Google Home and Amazon’s Echo. In a few sentences, customers are able to find, browse, and purchase items in the comfort of their own home.
This new trend has online retailers racing to update their business strategy. Major brands like Nike and Best Buy have optimized their online store by partnering with Google so that consumers can shop without having to view their products. Like these brands, tapping into voice search capabilities is a way to set your business apart, while also adding a new avenue for driving sales. Below are just a few ways that your brand can benefit with voice search.
Keeping a Competitive Advantage
Staying ahead of the game is the key for successful businesses. Currently, a quarter of American households own a home assistant. This number is ever growing, as Juniper Research estimates there will be 8 billion digital voice assistants in use by 2023. By implementing voice search capabilities now, you’ll have a competitive advantage over rivals who are late to the trend.
Improving Customer Experience
Incorporating voice search strategy into your business strategy is not only about keeping up with the times; it is about enhancing the customer experience. By giving consumers an additional avenue to search and buy your products, you’re improving both sales and customer satisfaction. With voice search, customers can conveniently find your products while also enable retargeting. Whether or not they actually make a purchase, the search is now stored and said customer will receive ads for your website on apps and social media which increases the likeliness of a future sale.
Enhancing Search Engine Optimization
Voice search technology changes how keywords should be approached for SEO. People interact differently they speak aloud versus texting. Users tend to use longer phrases than while text searching. Instead of typing the word “coffee” they are likely to say a phrase or ask a question such as “what is the best tasting coffee shop near me?” Businesses need to strategize for these changes like bidding on more long tail and questionnaire keywords and paying attention to phrases current customers are using..
With traditional text search, consumers can decide what link to click themselves after viewing the entire page of results. Virtual assistants automatically choose one of the top ranked results when a customer uses voice search. This makes your ranking on search engines even more important. Instead of aiming for placement on page 1 of search results, focus should be on placing at the very top. Running ads can help with ranking on these platforms.
Driving Traffic and Sales
Of course, the main benefit of voice search is an additional way for consumers to find you website and purchase your products. Whether you are B2B or B2C, increased website traffic should always be a part of your marketing strategy. Having an Omni-channel strategy that includes voice search optimization is guaranteed to set your business up for success.
Although Voice technology is not yet fully explored, one thing is evident that businesses can acquire higher web traffic. The way it works is that when a voice assistant provides the answer, it will also give the relevant website link. Businesses with reliable voice optimized SEO, and this could increase web traffic.