Voice search technology is breaking its boundaries by creating endless possibilities for the eCommerce sector. Both B2B and B2C eCommerce customers are smitten with the new voice assistant devices such as Google Home and Amazon’s Echo. In a few sentences, customers are able to find, browse, and purchase items in the comfort of their own home.
This new trend has online retailers racing to update their business strategy. Major brands like Nike and Best Buy have optimized their online store by partnering with Google so that consumers can shop without having to view their products. Like these brands, tapping into voice search capabilities is a way to set your business apart, while also adding a new avenue for driving sales. Below are just a few ways that your brand can benefit with voice search.