Microsoft Dynamics - The Future of Cloud Commerce in Retail

By Pranathi

An increased number of e-commerce businesses have moved to cloud for higher flexibility and strong business management system that scales with business growth. A cloud-based ERP (Enterprise Resource Planning) will lead to greater efficacy and higher profits for your cloud commerce.

Here comes the Microsoft (MS) Dynamics 365, a cloud-based ERP for seamless user experience. Its business applications bring customer service, sales, marketing and operations processes into a single system.

Owing to its functionality and structure, several e-commerce stores are contemplating a migration to Dynamics 365. Listed below are some of its advantages.

Heightened integration – You can use MS 365 to integrate all the business process applications associated with ERP and CRM (Customer Relationship Management) solutions into a unified system. This allows the design team, production floor and those directly communicating with the end customers to access complete data on inventory, pricing, invoices, orders, accounts, clients and more in real-time.

Scalability – The cloud-based and modular architecture of Dynamics 365 is built on Azure, Microsoft’s cloud service, as a SaaS ( Software as a Service) solution. This explains the adaptability of this ERP to the influx of data and the multiplied order numbers.

The bottom line: improved customer engagement procedures, smart investment framework, higher mobility and better accessibility.

Flexibility and customization – One of the most significant features of Dynamics 365 is its modular design. Being an app-based solution, it comes with the flexibility that allows two similar businesses akin to each other in size to incorporate or swap out modules and apps as per their needs.

Now you or your competitor does not have to stay tied to a monolithic suite of redundant apps. Depending on your clientele, business model and supply chain, you can create a tailored solution.

Furthermore, for your convenience, Microsoft AppSource, the official marketplace for Microsoft add-ons gives you the green signal to find and run the functionality you need.

Input from BI – Dynamics 365 features Power Business Intelligence (BI), the AI-infused business intelligence tool of Microsoft. This fetches limitless analytical and reporting power to your business data.

With the growth of your business, your capabilities need to be integrated into the existing workflow; hence, the need for data analytics and the Cloud BI.

The dashboards of Power BI are integrated natively with the Dynamics 365 apps, thus allowing you insight from a single interface. Analytics helps you understand what you should do in the future and BI analyzes data from all your Microsoft products past and present to proffer you complete and actionable feedback. The in-built BI and analytics of MS 365 make use of Azure, Power BI and Cortana Intelligence Suite to render you a comprehensive view of your business.

Dynamics 365 is a highly adaptable solution for integrated e-commerce for cloud ERP. This sole end-to-end intelligent ERP solution integrates with CRM, BI and more to make way for flexibility and scalability. For ambitious business owners, migrating to it is the next mandatory step. However, Microsoft Dynamics is still fresh on the scene, and it will be sometime before we witness how it delivers on its promises.

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