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LinkedIn has always been a successful platform to promote businesses. It is easy to find business establishers, decision-makers, and marketers on the popular social media platform. Learning how to leverage LinkedIn to help your business succeed can be hard to navigate. Let’s breakdown LinkedIn’s important tools that you’ll want to take advantage of.
LinkedIn is a great networking tool, and you can take its full advantage with 3 things.
Your website isn’t the only thing that pops up when people search for your business. When your business name is being searched, all your social media pages including LinkedIn will likely show up on the first page. So it is important to establish yourself on all social media platforms as a business. This way, you are showing credibility to your business name and also increasing your ranking on seach engines. Even It is important to have quality content to rank the website on the first page. But it is also essential to create a business page on every social media platform. Even though you are not much active on social media but having a page can be beneficial. Since your social media business pages are credible, competing websites that come up during a search of your business will be pushed farther down the results page.
You can drive LinkedIn leads for your B2B eCommerce website or B2C eCommerce website. You can sell your products, software, and connect with recent clients on LinkedIn. Over 40 million users are decision-makers. Find the groups that your business connects the most with. These people can become leads themselves or help you connect with the right customers.
Hiring a suitable talented candidate on your team can change the entire game plan. Where can you find one? LinkedIn can help.
● Post and track job openings
● Directly message your interested candidate
● Get the suggestions for potential candidates that have the exact skills you want.
Using LinkedIn to help find talent is perfect when you don’t have the staff to focus solely on hiring.
LinkedIn is one of the best choices to generate leads, maintain an online reputation, and connect with valuable leaders. Investing your time in managing your reputation via Linkedin is worth it for business success.