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The eCommerce industry boomed in the last 20 years, and retailers have taken this change in stride. Major B2C corporations like Walmart, Target, and Sears shifted their strategy to include online webstores early on, and now more customers are buying online than ever.
What does this have to do with agriculture? B2B customers want the ease of online shopping too! While not every segment of the agriculture industry can benefit from a webstore, most can. Whether you utilize it for renting out equipment, selling seeds, or refurbishing tools, your target audience is already shopping online, so it’s time to meet them where they are.
If you sell more hundreds of products, an eCommerce store can help you display your items properly. Not only will customers see your merchandise all in one place, but a webstore also provides the opportunity to display full details about your product. In the item’s description you can layout the dimensions, materials, instructions, and any other piece of information that your customers might want to know before purchasing.
Notice that sales for a certain item have dropped in the past few quarters? With a webstore, you can utilize web analytics to gain valuable insight on your customers and find the issue. For instance, if your web analytics show that customers are viewing the item, but not adding it to their cart, this tells you that customers need your product but a barrier is stopping them from purchasing. This could be the price of the item, the description of the item, or even the photos. If analytics show that customers aren’t even looking at this item on your website though, it may be time to revaluate keeping this item in stock.
Overall, a webstore for your agriculture business can help make purchasing easier for your customer base while giving you awareness on their behavior. If you’re interested in getting started on an eCommerce webstore, contact us today or check out all that we do for the agriculture industry.